10+ years of observant design for a more human-centered world 🌏

A woman outdoors wearing a green beanie and a light-colored outdoor jacket, with a scenic background of mountains and pine trees.

About me

I am an end-to-end designer with a proven track record of improving user experiences while meeting business objectives. Currently, I translate technical and policy-driven requirements into cohesive improvements within the complex landscape of federal healthcare.

I specialize in scalable systems and I’m an expert in building flexible, multi-product Figma libraries aligned with Native experiences and React web views.

Highlights from my experience include:

  • Building the Figma library for the Centers for Medicare & Medicaid — increasing overall product team use of design system resources by more than 30%.

  • Increasing web lead conversion by 15% for the Army National Guard by redesigning user flows based on validated user research around user goals and behaviors.

  • Establishing an internal design system for ARNG, reducing the time to ship code by more than 25%.

  • Reskinning Healthcare.gov’s authenticated My account experience, seeing an increase in success rates for finding and completing key tasks (final metrics TBD!)

What it’s like to work with me

  • Screenshot of a Slack message saying, “I...can report that it's a joy to use-she's thought of everything. Let me also add that I am-ahem-pretty picky about Figma builds, so making me say "wow" is a true feat...amazing work, Hailev!”

    “I...can report that it's a joy to use-she's thought of everything. Let me also add that I am-ahem-pretty picky about Figma builds, so making me say "wow" is a true feat...amazing work, Hailev!”

    Ed, Managing Principal Designer, Ad Hoc

  • Screenshot of a message praising the CMS WDS Experience Team for their work on a CMS design system migration from Sketch to Figma, highlighting team members and leadership qualities.

    “I want to particularly shout out Hailey's leadership skills as the sole designer on this crew. Thank you all to your dedication to completing this migration with such professionalism and attention to detail.

    Jaci, UX Lead, Ad Hoc

  • Screenshot of a text message conversation between Brian and Brandi discussing work and a person's design skills, with profile pictures of Brian and Brandi.

    "And once again, Hailey is so good at walking clients through her work."

    - Brian, Associate Creative Director, iostudio

  • Screenshot of a group chat conversation discussing someone named Hailey, with messages expressing trust and admiration for her, mentioning her capabilities and the page being built and workable.

    "I trust her to get sh*t done with little oversight — she's amazing."

    Brandi, Director of Digital Experience & QA, iostudio

  • A screenshot of a chat message from Trevin mentioning a detailed build and asking for a tutorial.

    “I would love to know how you figured out how to build all this. is there a tutorial I can follow somewhere? amazing!! 🤯"

    Trevin, HealthCare

  • Screenshot of a LinkedIn message from Brent, a UX design leader, saying, "I'm really jealous of how much token work you were able to apply. I heard a rumor that you were able to trim them down a bit, too."

    “I'm really jealous of how much token work you were able to apply. I heard a rumor that you were able to trim them down a bit, too."

    Brent, Medicare

  • Screenshot of a team collaboration message discussing a document review.

    "Finally had a chance to read through this document. It's really great! Thorough, clear, and addresses the questions our team has had in the past trying to work on error messages."

    - Laura, Medicare

  • Screenshot showing a slack message from Anna saying "...if Figma's DS library is this organized, this will help us align with the Design System a lot better."

    "...if Figma's DS library is this organized, this will help us align with the Design System a lot better."

    - Anna, Medicare

  • Screenshot of a slack message saying, "tbh I'm enjoying seeing how close I can get without having to detach any library instances. It's a bit unreal how good it is!"

    "tbh I'm enjoying seeing how close I can get without having to detach any library instances. It's a bit unreal how good it is!"

    - Kendra, HealthCare

  • A screenshot of a slack message saying, "I think you are a superstar; you are hardworking, a great teammate who is easy to get along with and always volunteering for things no matter how trivial they may seem."

    "...you are contributing to help us get to the next level which we desperately need...you are hardworking, a great teammate who is easy to get along with and always volunteering for things no matter how trivial they may seem."

    - Kara, CMS Design System

“I got a closer look at Hailey’s work on the high-stakes Figma migration, which she fully handled by building the entire library. I’ve done this type of work many times myself, so I reviewed her output with particular scrutiny—it was exemplary. Hailey is also a great teammate and collaborator, and she’s quick to respond to and remediate any issues.”

— Ed, Managing Principal Designer, Ad Hoc

Bonus: I will turn your pet into a slack emoji

  • Finnick

  • Fezzick

  • Penny

  • Bear

  • Pepper

  • Luca

  • Millie

  • Junie

  • Millie

  • Cats in love

  • Junie

What I’ve been reading lately

I love books for the ability to share new perspectives. I care more about writing style than genre — some favorite authors include Octavia Butler, Chimamanda Ngozi Adichie, Ursula K. Le Guin, Sally Rooney, and Tana French.

Reading is a lifelong love and I am constantly on the lookout for new recommendations — let me know if you have any!

Cover of the book Managing Chaos, by Lisa Welchman
Cover of the book Design that Scales, by Dan Mall
Cover of the book Half of a Yellow Sun, book by Chimamanda Ngozi Adichie
Cover of the book Four Thousand Weeks: Time Management for Mortals, book by Oliver Burkeman
Cover of the book March, book by Geraldine Brooks
Cover of the book The Birthday of the World and Other Stories, book by Ursula K. Le Guin
Cover of the books Lands of Lost Borders, book by Kate Harris
Cover of the book Solito, book by Javier Zamora
Cover of the book The Philosopher Kings, book by Jo Walton
Orange cover of Homegoing, book by Yaa Gyasi.

Peek inside my favorite photos folder

A person in a green jacket and khaki pants standing outdoors with snow-capped mountains in the background under a blue sky with clouds.
An assortment of homemade pizzas in different shapes and sizes are sitting on a cutting board.
A person wearing a yellow jacket and green cap stands outside on a grassy trail with a mountain and ski lift in the background and a clear blue sky above.
A wooden deck with a railing, surrounded by lush green foliage and pink flowering bushes, is in a forested area with tall pine trees and a cloudy sky in the background.
A small tan dog with a black nose lying on a soft fleece blanket, sleeping on its back with one paw covering its face.
A group of people with bikes and helmets taking a selfie outdoors in a forested area, smiling and showing thumbs up.