I design scalable products that improve lives and support growth

A woman outdoors wearing a green beanie and a light-colored outdoor jacket, with a scenic background of mountains and pine trees.

About me

I am passionate about creating healthcare services that are clear, evidence-driven, equitable, and accessible for all.

In my years working as a Senior Product Designer, I have led research and design initiatives that span the full product lifecycle with proven improvements to metrics such as conversions, task completion rates, error rates, user satisfaction, UI inconsistencies, and time to ship. To do this, I partner closely with stakeholders and cross-functional team members to define technical and policy-driven requirements and translate insights into clear interfaces. I also have many years of experience in modernizing complex product ecosystems, such as the CMS design system, Healthcare.gov’s authenticated accounts, and ARNG’s front end web products.

Highlights from my experience include:

  • Centers for Medicare & Medicaid Services: I merged multiple Sketch product libraries into one central Figma library with variable modes synced to CSS design tokens — increasing use of design system resources by more than 30% and reducing UI inconsistencies by 50% within two months.

  • Healthcare.gov: I conducted in-depth usability testing for the My application experience across breakpoints, identifying key pain points and recommending design changes that improved success rates for finding and completing key tasks (final metrics TBD!)

  • Army National Guard: Designed and executed a series of user interviews and surveys, uncovering insights on user goals and behaviors that informed the redesign of a web platform, with lead conversions increasing by 15% in the first month and leads being 13% more likely to qualify.

  • Miller Transportation: I built a trustworthy brand and design pattern library for the client, seeing a 35% increase in overall site traffic and a 62% increase in tour bus bookings within the first two years after launch.

I believe strongly in effective documentation and scalable frameworks that empower teams to work with greater clarity, consistency, and speed. I’m an expert in building flexible, variable-based Figma libraries aligned with Native experiences and React web views.

Outside of design, I enjoy biking (on all terrain types), reading, hiking & backpacking, learning new things, walking my dog, and turning your pet into your new fav slack emoji.

What it’s like to work with me

  • Screenshot of a Slack message saying, “I...can report that it's a joy to use-she's thought of everything. Let me also add that I am-ahem-pretty picky about Figma builds, so making me say "wow" is a true feat...amazing work, Hailev!”

    “I...can report that it's a joy to use-she's thought of everything. Let me also add that I am-ahem-pretty picky about Figma builds, so making me say "wow" is a true feat...amazing work, Hailev!”

    Ed, Managing Principal Designer, Ad Hoc

  • Screenshot of a message praising the CMS WDS Experience Team for their work on a CMS design system migration from Sketch to Figma, highlighting team members and leadership qualities.

    “I want to particularly shout out Hailey's leadership skills as the sole designer on this crew. Thank you all to your dedication to completing this migration with such professionalism and attention to detail.

    Jaci, UX Lead, Ad Hoc

  • Screenshot of a message or document with comments praising Hailey for her creativity, collaboration, and ability to exceed expectations.

    "I'm constantly impressed with her work...she is eager to dive into things, especially when she doesn't necessarily have full context of the project/ask. She has created more cross collaboration between teams and inspired us to get out of our comfort zone."

    Brandi, Director of Digital Experience & QA, iostudio

  • Screenshot of a text message conversation between Brian and Brandi discussing work and a person's design skills, with profile pictures of Brian and Brandi.

    "And once again, Hailey is so good at walking clients through her work."

    Brian, Associate Creative Director, iostudio

  • A screenshot of a chat message from Trevin mentioning a detailed build and asking for a tutorial.

    “I would love to know how you figured out how to build all this. is there a tutorial I can follow somewhere? amazing!! 🤯"

    Trevin, HealthCare product team

  • Screenshot of a group chat conversation discussing someone named Hailey, with messages expressing trust and admiration for her, mentioning her capabilities and the page being built and workable.

    "I trust her to get sh*t done with little oversight — she's amazing."

    Brandi, Director of Digital Experience & QA, iostudio

  • Screenshot of a LinkedIn message from Brent, a UX design leader, saying, "I'm really jealous of how much token work you were able to apply. I heard a rumor that you were able to trim them down a bit, too."

    “I'm really jealous of how much token work you were able to apply. I heard a rumor that you were able to trim them down a bit, too."

    Brent, CMS Design System

  • Screenshot of a team collaboration message discussing a document review.

    "Finally had a chance to read through this document. It's really great! Thorough, clear, and addresses the questions our team has had in the past trying to work on error messages."

    Laura, Medicare product team

  • Screenshot showing a slack message from Anna saying "...if Figma's DS library is this organized, this will help us align with the Design System a lot better."

    "...if Figma's DS library is this organized, this will help us align with the Design System a lot better."

    Anna, Medicare product team

  • Screenshot of a slack message saying, "tbh I'm enjoying seeing how close I can get without having to detach any library instances. It's a bit unreal how good it is!"

    "tbh I'm enjoying seeing how close I can get without having to detach any library instances. It's a bit unreal how good it is!"

    Kendra, HealthCare product team

  • A screenshot of a slack message saying, "I think you are a superstar; you are hardworking, a great teammate who is easy to get along with and always volunteering for things no matter how trivial they may seem."

    "...you are contributing to help us get to the next level which we desperately need...you are hardworking, a great teammate who is easy to get along with and always volunteering for things no matter how trivial they may seem."

    Kara, CMS Design System

  • Screenshot of a slack message saying, "This is a REALLY impressive first iteration!"

    "This is a REALLY impressive first iteration!"

    Erik, CMS Stakeholder

“I got a closer look at Hailey’s work on the high-stakes Figma migration, which she fully handled by building the entire library. I’ve done this type of work many times myself, so I reviewed her output with particular scrutiny—it was exemplary. Hailey is also a great teammate and collaborator, and she’s quick to respond to and remediate any issues.”

— Ed, Managing Principal Designer, Ad Hoc

Bonus: I will turn your pet into a slack emoji

  • Close-up of a small dog with tan and white fur, smiling with tongue slightly out.

    Finnick

  • Fezzick

  • Dog wearing a harness with a sign that says "Adopt Me"

    Penny

  • Close-up of a small, fluffy dog with big eyes and a friendly expression.

    Bear

  • A domestic short-haired tabby cat sitting and looking at the camera.

    Pepper

  • Close-up of a dog's face with large, plush horns, resembling a hybrid of a dog and a unicorn.

    Luca

  • Dog holding a yellow ball in its mouth

    Millie

  • A fluffy light-colored dog wearing a pink and purple paper crown with silver balls on top, sitting and looking at the camera with its tongue slightly sticking out.

    Millie

  • Three cats huddled together, one gray and white, one black and white, and one orange tabby.

    Cats in love

  • Cute small dog with a scruffy coat and a colorful collar, looking at the camera.

    Junie

  • Close-up of a curly-haired dog with a dark nose and expressive eyes

    Oliver

What I’ve been reading lately

I love books for the ability to share new perspectives. I care more about writing style than genre — some favorite authors include Octavia Butler, Chimamanda Ngozi Adichie, Ursula K. Le Guin, Sally Rooney, and Tana French.

Reading is a lifelong love and I am constantly on the lookout for new recommendations — let me know if you have any!

Cover of the book Managing Chaos, by Lisa Welchman
Cover of the book Design that Scales, by Dan Mall
Cover of the book Half of a Yellow Sun, book by Chimamanda Ngozi Adichie
Cover of the book Four Thousand Weeks: Time Management for Mortals, book by Oliver Burkeman
Cover of the book March, book by Geraldine Brooks
Cover of the book The Birthday of the World and Other Stories, book by Ursula K. Le Guin
Cover of the books Lands of Lost Borders, book by Kate Harris
Cover of the book Solito, book by Javier Zamora
Cover of the book The Philosopher Kings, book by Jo Walton
Orange cover of Homegoing, book by Yaa Gyasi.

Peek inside my favorite photos folder

A person in a green jacket and khaki pants standing outdoors with snow-capped mountains in the background under a blue sky with clouds.
An assortment of homemade pizzas in different shapes and sizes are sitting on a cutting board.
A person wearing a yellow jacket and green cap stands outside on a grassy trail with a mountain and ski lift in the background and a clear blue sky above.
A wooden deck with a railing, surrounded by lush green foliage and pink flowering bushes, is in a forested area with tall pine trees and a cloudy sky in the background.
A small tan dog with a black nose lying on a soft fleece blanket, sleeping on its back with one paw covering its face.
A group of people with bikes and helmets taking a selfie outdoors in a forested area, smiling and showing thumbs up.